Management - FRIWO


Meet our Team

A strong team

Allow our management team to introduce itself

Putting together a well-functioning, focused management team is one of the biggest challenges facing companies today. What’s the recipe to our success? Different characters with different backgrounds, experiences, and core competences, which complement each other ideally.

Together they form a goal-oriented management team in which responsibilities are clearly assigned:


Management team
Rolf Schwirz
Chief Executive Officer

To live up to the claim of being a technology leader, you need strong leadership: Rolf Schwirz has been CEO and chairman of the Group board at FRIWO since 2017 and is responsible for the Technology, Production, and Sales divisions. In him, the FRIWO Group not only has a charismatic management personality with exceptional sales experience, but can also build on a wealth of experience.

Before working at FRIWO, Rolf Schwirz held various management roles at reputable hardware and software companies. He started out his career in 1983 as system analyst for companies such as Siemens Nixdorf and Siemens AG, where he held various management positions.

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He then went on to become Head of Mature Markets for EMEA at the SAP software group before performing various international management roles at industry giant Oracle for a period spanning 12 years. This included Senior Vice President Western Continental Europe, Managing Director Nordic-Germany, and Vice President Sales Germany.

Mr. Schwirz then went on to become CEO at Fujitsu Technology Solutions GmbH. He held the same position at Kontron AG from 2013 to 2016, before finally being recruited for the exciting management role at the FRIWO Group.

Oliver Freund
Chief Financial Officer

An accomplished expert in industrial management and restructuring – Oliver Freund has an impressive career with over 35 years of experience in international companies, particularly in the automotive and mobility sectors.

Oliver Freund laid the foundation of his professional career as an industrial clerk, before spending more than 20 years at Siemens VDO Automotive in various commercial functions at the beginning of his career. His journey took him on to internationally recognized positions, including Chief Financial Officer at Becromal, a subsidiary of the Japanese TDK Group, as Commercial Director at Grammer AG and finally as Head of a Business Unit and member of Executive Management at Yazaki Europe.

In recent years, he has worked as an interim manager, especially in restructuring and transformation topics as a managing director or comparable positions in Germany and abroad.

Roald Gréboval
Executive Board Member

Roald Gréboval has been a member of the company’s Executive Board since May 2024. His responsibilities include the global sales activities for the Group’s core business.

Mr Gréboval has an impressive career with more than 25 years of experience in leading positions in international companies, especially in the technology and mobility sector. His many years of expertise in the implementation of growth strategies and passion to drive Sales, particularly in innovative technology applications, which also characterise FRIWO, are particularly noteworthy.

Roald Gréboval began his professional career after obtaining a Bachelor’s degree in mechanical engineering and a Master’s degree in energy technology.

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He was most recently Managing Director of global railway activities and European Sales Director at Luminator Technology Group, a leading global supplier of public transit technology solutions. Prior to this, Mr Gréboval was Director of Market Development at Schaltbau Holding AG, a listed technology partner for the safety and availability of railway and DC power. Mr Gréboval gained further extensive experience over eight years in various management positions at the French company COMPIN, an international Tier 1 system supplier.

Dominik Wöffen
Chief Operations Officer

A certain constant is indispensable for a future-proof company: This is Dominik Wöffen, our Chief Operations Officer (COO), who completed his successful career at FRIWO. The graduate industrial engineer began his career in our company in 2009 as a sales manager and initially managed the export division before taking over responsibility for the development of new product and business areas as Vice President Business Development in 2013.

In 2015, Mr. Wöffen was the only employee sent out to Vietnam from Germany to set up a new manufacturing site for the FRIWO Group. In addition to setting up our unique production facilities in Asia, he was also responsible for horizontal integration there as the General Director of FRIWO Vietnam. In addition to taking over a converter and choke production facility by way of a M&A in 2017, this primarily involved the establishment of our own cable assembly facility (2018) and the construction of our own injection molding capacities (2019).

When he returned to Germany, Mr. Dominik Wöffen was appointed COO in 2018 and has been responsible for global production since then.

Peter Fiedler
Chief Technology Officer

Our Chief Technology Officer (CTO) Peter Fiedler started at FRIWO in 2020 as Head of Project Management. In this role, he fundamentally built up the project management team and established a structured product realisation process.

Prior to this, the electrical engineering graduate worked for many years in the areas of R&D management and engineering. In his career to date, he has gained extensive experience at renowned international companies in microelectronics, image processing and semiconductor manufacturing.

Since 2023, he has expanded his area of responsibility at FRIWO and taken on the role of Chief Technology Officer. In this role, he has overall responsibility for Research & Development and Project Management.